Ep. 34: Style cheerleader and Sr. UX director Asta Gaur on how to dress for the occasion, the location, and still be fully you

Asta Gaur is a Google exec by day and your internet style cheerleader by night. On Instagram, she shares unfiltered takes on dressing in a male-dominated industry, daily GRWMs showing how she dresses intuitively, and the mindset shifts women can take to stop playing small with their style.

This week on Closet Philosophy, Jennine and Kristen go deep into Asta’s styling process and what she’s learned about getting dressed by wearing what feels completely her to her job as a Sr. UX director at Google.

What we discuss:

We talk about the male gaze, the many problems with “flattering,” and how she went from having two completely separate sets of clothing for work and the rest of her life to integrating her closet into one kickass wardrobe.

Asta’s confidence and presence is infectious and inspiring—we both came out of the interview ready to style the heck out of our next outfit, and feel totally OK if someone called it “interesting.”

You can also find Asta on her popular Substack, Fit Happens, where she breaks down detailed frameworks and the psychology behind why outfits work—so women can dress without self-doubt, ditch the male-gaze rules we grew up with, and build a closet full of items that are uniquely them.

Join us to learn more about Asta, and get some tips to make you feel not just more stylish but more like you next time you get dressed for work!

And please like, follow, and comment if you enjoy this episode!

About Our Guest

ASTA GAUR
Style cheerleader and Sr. UX designer at Google

Follow Asta on Instagram
Fit Happens on Substack

This isn’t a podcast about fashion.

It’s a podcast about meaning. About how we show up in the world.

And how we take up space—on purpose.

Subscribe now so you don’t miss next week’s episode—because we’re just getting started unpacking what style can really do.